Gambling is a massive industry with tons of profit potential. Unfortunately, Facebook doesn’t allow gambling ads on their site which prevents you from using the most effective advertising platform there is.
But what if I were to tell you there was a way to promote your gambling business on Facebook?It’s true. In fact, 0Penny has been successfully running gambling ads for over three years now, and in this case study, I’m going to show you exactly how we do it.
We start by developing a copy that doesn’t violate any of Facebook’s terms and conditions. There is no mention of gambling, so there’s nothing that can be banned or taken down.
The key is that our call to action button directs people to Facebook Messenger where they can then speak to a chatbot. The chatbots are programed for the specific industry you’re targeting (in this case gambling) and can communicate in whatever language you wish. This is where the customer actually learns about the product or service.
They can ask the bot questions and get the information they need in order to decide if they want to make a purchase. This warms the customer up, which makes them much more likely to make a purchase.
Because all of this takes place on Facebook Messenger, rather than in your ads, you’re safe from any penalties from Facebook.
Once the customer has been educated on your product or service you can direct them to your website.
This method has worked time and time again, but don’t just take our word for it. Here’s what one of our recent gambling clients had to say about our Facebook Ads Management Services:
"The service is super great. I (am) thinking about running the other campaign like betting sports, casino as well. You will SAVE a lot of money and time If you work with Prakhar Team. I am very happy because finally(sic) I found what I want." - mDoll (BHW Member since 2019. Post #1796 & #1797)
What Does a Chatbot Look Like?
Are you curious about what a chatbot looks like in action? Here’s a quick demo of what your customers will see when they click on your ad and talk to a chatbot:
Why Use Chatbots to Promote Gambling Products?
As we discussed above, chatbots are a great way to get around Facebook’s restrictions concerning gambling ads. But there are other benefits as well:
Prevent Your Ads From Being Pulled: Because gambling is only discussed in private chats you don’t need to worry about your ads getting taken down.
Educate Your Customers: Users have a chance to ask questions and get the information they need to make an informed decision.
Get Qualified Leads: Since people are able to learn all about your products and services by speaking to the chatbot they become more qualified leads.
Boost Web Traffic and Conversions: Direct customers from your chat to your website. Because they’re already informed about your products they’ll be more likely to convert.
Results & Products Used
We recently launched two campaigns using this strategy. One was in Vietnam and the other was in Indonesia. Here are the results and the products we used to achieve them:
Want to Learn More About Gambling Ads?
Send us a message to learn more about how you can promote your gambling products and services on Facebook.
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