Driving Leads and Balancing AI Recommendations: A Google Ads Case Study for Skill-Based Gaming Providers

Learn how to balance AI recommendations and human expertise for lead generation success in Google Ads

Introduction

A leading provider of skill-based gaming machines has been helping small businesses increase their revenue for over 30 years. With their proven track record and step-by-step blueprint, they've assisted hundreds of clients in boosting their bottom-line income.

To expand its reach and generate more leads, this gaming provider partnered with our experienced digital marketing team to run a Google Ads campaign, highlighting the importance of working with skilled professionals.

Objective

The primary goal of the Google Ads campaign was to increase the number of leads generated for the gaming provider by targeting small business owners interested in exploring new revenue streams. The campaign aimed to drive traffic to the provider's website and encourage users to sign up for a free, no-obligation 30-minute consultation.

Strategy: Leveraging Expertise for Success

Our team, consisting of experienced professionals who understand the intricacies of digital marketing, employed the following strategies to ensure the success of the Google Ads campaign:

1. Precision Keyword Research: We conducted thorough keyword research to identify high-traffic, low-competition keywords relevant to the gaming provider's offerings. Only transactional and commercial-based intent keywords were selected to ensure a highly targeted audience.

2. Compelling Ad Copy: We crafted compelling text-based ad copy to pique the interest of potential leads and encourage them to click on the ad. The main offer highlighted in the ads was the free 30-day trial of the gaming provider's machines. Different iterations of headlines and descriptions were tested to find the most effective messaging.

Results

• Total spend: USD 3,823.41

• Clicks: 1701

• Conversion rate: 7.685%

• Cost per click (CPC): USD3.49

• Country: US

• Total Leads: 146

• Total Phone Calls: 40

• Cost per conversion: USD23.84

Challenges and Resolution

During the second month of the campaign, the gaming provider experienced an unexpected issue with their CRM integration, which neither the client nor our team was aware of initially. The client informed us that they weren't receiving leads, prompting us to schedule a call with them to investigate the problem. It was during this call that the CRM issue was identified.

Although the issue was unrelated to our services, it left the client dissatisfied, and they decided not to renew their contract with us.

A few weeks later, the client emailed us, expressing concerns about the poor quality of leads and problems with their campaign. Out of goodwill, we scheduled a call with them and audited their account. Our team discovered that the client had implemented all the recommendations that Google provided, resulting in wasted ad spend and irrelevant leads.

The Importance of Expertise

This case study highlights the value of working with experienced digital marketing professionals. While Google's recommendations may be helpful in some instances, blindly following them can lead to costly mistakes.

By partnering with skilled professionals who understand the intricacies of digital marketing, businesses can effectively navigate the complexities of online advertising and achieve their goals. In the ever-evolving world of digital marketing, expertise can make all the difference in maximizing the return on investment and driving business growth.

Ready to see how our team of digital marketing experts can help you achieve similar results for your own business? Contact us today to schedule a free consultation and learn more about our comprehensive digital marketing services.

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