From Frustration to Success: How Our Agency Generated 2771 Debt Relief Leads for Our Client with a $15,969 Budget
From Frustration to Success: How Our Agency Generated 2771 Debt Relief Leads for Our Client with a $15,969 Budget
Debt Relief Lead Generation for the American Latin Population
Executive Summary
In this case study, we explore how 0-Penny was able to help a financial services company targeting the Latin population in the US overcome its struggles with lead generation.
The client had previously worked with another agency but was experiencing issues with lead quality and transparency.
Through a targeted advertising campaign that utilized phone calls and lead forms, leveraged user-generated videos in Spanish for the creative, and designed to appeal to the unique needs and preferences of this population, 0-Penny was able to improve the efficiency of their lead generation efforts and increase the number of qualified leads generated.
Background
Our client provides financial services, including debt consolidation and personal loans, to the Latin population in the US. They had been sourcing leads from another agency but were experiencing issues with lead quality and transparency. They came to 0-Penny seeking a more effective and transparent approach to lead generation
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Problem Statement
Our client had suffered through a challenging experience with their previous agency, which had not provided the client with the transparency they needed to understand the source and quality of their leads.
This led to a significant waste of time and resources for the client and left them frustrated and sceptical about the value of lead generation.
Solution
0-Penny developed a comprehensive lead generation strategy that targeted the Latin population in the US, utilizing both phone calls and lead forms, and leveraging user-generated videos in Spanish for the creative.
We designed the campaign to appeal to the unique needs and preferences of this population, such as speaking their language, highlighting their cultural values, and addressing their financial challenges.
From day one, we provided the client with a high-spend account and full transparency through a reporting dashboard, allowing them to see exactly how their ads were performing and the quality of their leads
Results
Through 0-Penny's efforts, we were able to generate a high volume of qualified leads for our client, with a significant increase in lead quality and transparency.
Campaign Screenshots
Lessons Learned
0-Penny's experience with this client highlighted the importance of transparency and data quality in effective lead generation. By providing the client with a clear understanding of their ad performance and the quality of their leads, we were able to restore their confidence in the value of lead generation and build a long-term partnership. We also learned that it's essential to continuously monitor and optimize lead generation campaigns to achieve the best results.
Conclusion
In conclusion, 0-Penny was able to provide our client with a more effective and transparent approach to lead generation, targeting the Latin population in the US and generating high-quality leads that were relevant to their financial services offerings. By leveraging user-generated videos in Spanish, implementing a comprehensive lead generation strategy, and providing full transparency through a reporting dashboard, we were able to generate a high volume of qualified leads and improve the efficiency of the client's lead generation efforts, restoring their trust in the value of lead generation.