Generating offline sales for $1,700 High-Ticket Items
Easy sales for offline high-ticket systems via Facebook ads
Raising and grooming puppies doesn't exactly look like a business that would need Facebook ads. Well, that idea is wrong — and you've got to perish it! Facebook ads are not only designed for digital products, you can use them to grow an offline business.
Yes, if you want to break into a new market and grow your brand awareness, then Facebook ads are the best fit for you — and just like other offline businesses, this client used to attract new customers, generate leads, and showcase different dog breeds to their audience.
About The Company
As an offline business that's focused on offering designer breed and purebred puppies to families, the client hasn't launched deep into the world of Facebook ads.
Their inexperience coupled with the offline business model made running converting Facebook ads somewhat irrelevant. However, they were wrong.
Before reaching out to 0-Penny, their primary source of generating sales all boils down to traditional advertising. Digital ads like Facebook ads were out of the picture.
That's not all...
The company lacked the necessary personnel and expertise to analyze and target the right audience for its product offering.
The client offers pure breed and designer breed puppies to families that are looking to add new member(s) to their household. As an offline business, customer generation and retention are pretty much done using traditional methods.
Using digital means like Facebook ads were quite strange. The problem lies in educating the client on the need for running converting Facebook ads for the business.
You see, customers who are searching for puppies are part of the 2.91 billion monthly active users on Facebook — and that's not including the one billion monthly active users on Instagram.
And a good piece of this figure is found within the local environment of the client.
Moving on, the client had zero experience with Facebook ads. Well, that's no news as inexperience with Facebook ads is a recurrence factor when studying offline businesses.
To a large extent, it also means that the client was shown how Facebook ads work, and what they stand to gain when it comes to running Facebook ads.
Inexperience wasn't the only problem. The prolonged vetting process posed an issue.
You know, the puppy business is not like a regular business where you pay for a product and get it delivered within hours (or days). In this case, there is a vetting process — and it's quite long.
Even if the Facebook ads targeted the right audience, lots of eyeballs were drawn to the website. The customers have to go through a vetting process before an exchange happens. And that takes a lot of time!
Speaking of exchange, there have to be lots of conversation between leads and business.
That's days of hard talk between the customers and business. These conversations can take on any format and go in any direction. The direction of the conversation has nothing to do with how the Facebook ads are performing. It's entirely dependent on factors outside the team of experts running the campaign.
There was one primary challenge — setting up an automated system that generates enquirers and sales.
Driving massive eyeballs to a website is of no good if there is no system to capture the information of your leads. A good sales automation system helps data entry to be faster, less complicated when it comes to lead tracking and easy management of the sales funnels.
One of the most reliable ways of automating a sales process is by using customer relationship management software (CRM). CRM software helps in managing the relationship between the customers and the business.
Overcoming the challenge was somewhat tricky. First, a reliable system that generates leads was set up — and it involves running high converting Facebook ads to the right audience. Not only that, the different dog breeds available were showcased to the target audience.
Here's the thing, some customers may not know the process of buying a dog. You don't keep such customers hanging — you've got to show them the process that goes into purchasing a dog.
Speaking of the process, here is how it was done.
The primary aim was to target people who are interested in dogs. Preferably, these people are those who are within (or around) the state of the business. Since the targeting was done right by our team of experts, these target customers were driven to the business websites. Yes, there were various campaign objectives — one of which was to drive traffic to the business website, and there is also a campaign objective aimed at generating leads via messenger.
The good news is, the various campaigns worked, and lots of leads were generated for the business.
Next, the team had to set up catalogue campaigns that showcased various dog breeds, and it was displayed using Carousel ads.
Finally, the team had to integrate the leads into the CRM. From there, the business had to contact these leads, start a conversation with them, and close the sales.
Generating offline sales for high-ticket systems is not easy – it takes lots of work, and you can lessen the burden that comes with it by hiring the team of experts at 0-Penny.
Having handled several brands who were seeking to scale up their offline sales using online methods, 0-Penny is made of a team of experts who are readily available to customize your sales process in such a way as to drive your revenues up.
But how can 0-Penny help you generate offline sales using online methods?
Well, by merely targeting an audience who are highly interested in your product offering, your potential customers will get to see how to reach out to you and possibly make a buying decision.
This will, in turn, lead to an inflow of customers into your business premises. Speaking of the inflow of customers, 0-Penny will also help drive massive traffic to your website.
Lots of eyeballs to a large extent will lead to more sales – and that’s good for business.
All in all, if you’re looking for a reliable way of generating more sales, or achieving other related business objectives, then 0-Penny is your best shot.