Growing a Medicinal Mushroom Business from $0 to $12,000 Using Facebook Ads
How to start and scale any business in no time
Do people buy medicinal products online?
Well, that depends on two things — the credibility of the brand and the team of experts who are managing the Facebook campaign.
Building a business from scratch is no easy feat — the work that goes into it is not for the faint-hearted.
And if you're building some medicinal mushroom business from scratch, then you're in for some real work.
Businesses in the health industry take some time to penetrate the market.
However, with the right team of experts, you're sure of growing your business from $0 to $12,000 in revenue in a few months.
Yes, that's possible — and this case study is proof of the viability.
About the company
The client (name withheld due to confidentiality agreement) is a company focused on using the magic of mushrooms to boost the well-being of life.
The company offers resources and education around Psilocybin. What's more, there are several Dry Mushrooms, Capsules, Tinctures, Teas, and chocolate bars that are found on the company's website.
In a world where chocolate bars come with lots of health risks, Fungify is rewriting the story with its chocolate bars. Yes, you get to have some tasty chocolates without the fear of any health risks.
A credible company, quality products, and good customer service are good. But what makes a business ticking is cash flow. To get cash flow, you'd need an inflow of customers — and that's where high converting Facebook Ads come into play.
Don't get it twisted — it's not all rosy growing a medicinal mushroom business from $0 to $12,000. There were some problems, and here are some problems that were recorded along the way.
There are laws governing the production and sales of medicinal products across the globe — but medicinal mushrooms fall in grey areas when it comes to Canadian law.
It's not a straight path, and proper care has to be taken while navigating the terrain.
That's not all...
The sale of medicinal mushrooms is not allowed on Facebook. Yes, it's almost always impossible to find vendors who sell medicinal mushrooms on Facebook.
Since the sale of medicinal mushrooms is not allowed on Facebook, the first step is to figure out how to run high-converting ads within Facebook guidelines.
The campaign has to be within the confines of Facebook rules while getting the message across.
Furthermore, the client has a new business.
A new business translates to zero existing revenue.
To generate revenue, you've got to generate sales — and that means coming up with compelling ad copy and juicy offers that would make the customers buy.
Moving on, there has to be a reliable way of tracking sales. Proper tracking of sales is a vital piece of record keeping.
If your records are all in place, you'd easily identify how things are going in the business.
The good news is, that there are solutions to these challenges — and here is how they were solved.
Growing a business from $0 to $12,000 pretty much involves massive sales — and if you want to move at a fast pace, then you've got to consider the Chatbot method.
The Chatbot method helps automate conversations at scale. Even while conversing with the Chatbox, there should be a touch of human interaction. Yes, the customer should feel like they're interacting with a regular person, not a bot.
Using the right Chatbot helps maintain the communication channel between your customers and the brand while increasing the customer experience in the long run.
Now you've figured out the right Chatbot to use for the brand, the next step is to connect with the e-commerce website. Connecting it with the e-commerce website will help keep the response rate at a high level. Whenever a customer reaches out, there will be someone (a bot) to engage the customer.
Finally, automatic follow-ups using the Chatbot were set up.
Following up on customers is an easy task, but when you have a bot to do the heavy lifting for you, then you're in for some good times.
But what processes were set up? Well, here's what you need to know.
Method: Using a Chatbot is good. But if you want to maintain a human-to-human interaction with your customers, you've got to figure out the correct message — and that's where your wording and creative come into play.
Moving on, lots of education was done.
Yes, users who engaged with the ad were educated. Messenger conversations were also used to educate the customers on how to go about their purchase process.
That's not all...
The website was linked using Chatbot. You see, directing traffic straight to the website does not work here — it's against Facebook policy.
But you'd need those eyeballs on the website — and that's why you've got to link the website using Chatbot.
Tracking: Finally, the pixel and conversion API was set up for tracking. What's the essence of driving massive traffic if you can't monitor the traffic very closely? Well, it's no good — and that's why you've got to track the traffic using pixel and conversion API.
By now, you probably know that Facebook conversion API helps you push conversion data and events to Facebook Ads Manager without infringing user privacy.
Facebook pixel API helps in tracking events on a website. Data gotten from the pixel can be used to custom audiences — and it is largely dependent on the activity on the website.
Regardless of the kind of business you're into, you can grow the business from zero to tens of thousands of dollars in no time.
The process is not easy — but if you've got a viable product, the next thing is to set up a marketing team that could drive massive traffic to your business. Speaking of a marketing team, you've got to consider the team of experts at 0penny.
0penny uses high converting Facebook Ads to get your product or service offering to the right people. Customers are everywhere online — and 0penny will help you find and convert them into loyal paying customers.
Here comes the big question.
What type of business are you doing, and how can 0penny help you grow the business?
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