How 0-Penny Scaled 10,556 Targeted Leads at 1/14th the Average CPC, All While Navigating Complex Advertising Restrictions
Quality Leads, Cost-Efficiency, and Rapid Scaling
Navigating Regulatory Hurdles in a Sensitive Industry
In an industry where advertising restrictions often limit the scope and reach of campaigns, 0-Penny has consistently demonstrated the ability to navigate these challenges. Our recent campaign for a client in Austria's legal escort service industry is a testament to this. We generated an unprecedented number of leads and did so at a fraction of the average cost-per-click (CPC) in the European market.
Quality Leads, Cost-Efficiency, and Rapid Scaling
Generate targeted leads interested in working in Austria's legal escort service industry
Achieve a lower CPC compared to industry averages
Scale the campaign quickly to meet client demands
Empowerment and Opportunity
At the heart of the campaign was the idea of empowerment. We provided opportunities for women to work legally and safely in Austria, emphasizing the benefits they would receive, such as fair wages, safe working conditions, and legal protections.
Legal and Ethical Framework
Every aspect of the campaign strictly adhered to Austria's regulations, ensuring that all activities were conducted professionally.
A Transparent Approach
Transparency was a cornerstone of this campaign. From the outset, we were upfront with potential leads about the nature of the job offer. This honesty fostered trust and ensured that only genuinely interested individuals pursued the opportunity, leading to a higher quality of leads.
The Power of Instant Messaging in Job Recruitment
We utilized Meta's Messenger and WhatsApp platforms to engage leads effectively. On Messenger, leads received an automated qualification message, streamlining the initial interaction. On WhatsApp, the client's team directly handled queries, enabling a more personalized approach.
Mastering the Art of Targeting
The objective was nuanced: generate quality employment leads across Meta and Google without limiting ourselves to the "Employment" category. By avoiding this category, we could utilize broader targeting options, resulting in 10,000 leads on Meta and an additional 7,000 on Google, all within our client's desired demographic.
Innovative Copy & Creative
The key to our success lay in the careful selection of copy and creative that resonated with our target demographic without triggering platform restrictions.
A Comprehensive Breakdown of Leads and Costs
Total leads generated: 10,556
CPC on Meta: $0.14
CPC on Google: $0.5
Compared to the average CPC in Europe, which varies from $0.18 to $1.85 on Meta, our campaigns significantly outperformed the market standards.
Your Next Step in Complex Advertising Landscapes
At 0-Penny, we specialize in solving complex problems in the digital advertising landscape. If you're facing challenges in navigating the complex online advertising landscape, we're here to help. Subscribe to our newsletter for more insights, or contact us directly to discuss how we can assist you in achieving your advertising goals.
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