How to Run Gambling/Real-Money Gaming Ads on Facebook - Legally
Playing the game according to Facebook's rules
You already know that promoting your company's gambling ads on Facebook is a fair game — it comes with a high return on investment (ROI).
But the big question is — can you get Facebook's approval to run gambling ads?
Yes, and you can do that without cutting corners.
To avoid the pitfalls that come with running illegal ads on the platform, you've got to get written approval from Facebook.
Before diving into how to get approved from Facebook to run gambling ads, you've got to understand the dynamics of Facebook and online gambling.
Facebook and online gambling
Just like many American corporations, Facebook is somewhat skeptical of getting involved in any form of gambling business, regardless of the location of such a business. In 2006, the United States legislation made all forms of online gaming illegal. The legislation, to a large extent, made United States corporations skeptical of promoting online gambling and other related business.
Now you've got a good grasp of the complex dynamics between Facebook and online gambling, here is how to get approval from Facebook to run gambling ads.
Getting approval from Facebook to advertise your gambling business
If you want to place ads for draws, competitions, and other gambling-related businesses on Facebook, you are more likely to get advance approval before placing ads with your advertising account.
The process is quite straightforward — you've got to complete the Facebook RMG Questionnaire and the Online Real Money Gaming (RMG) application form.
To get approval from Facebook, you've got to choose the desired region you would want to target. Also, the domain name comes in handy here — you've got to state it.
In the RMG Questionnaire, applicants will have to explain how unauthorized players will be restricted from accessing their website. Unauthorized players could be those who are not within the authorized territory or underage customers who would want to gain access to their website. Furthermore, applicants will have to explain how their business activity is legal.
Gambling operators who are licensed will have to supply a copy of their license that authorized their business activity in the region. In cases where the business activity goes beyond what gambling represents, there has to be a written opinion from renowned legal counsel in place. The opinion has to confirm that the business activity within the territory is legal, and such business can be operated without using a license.
If you would need to obtain a written legal opinion for your gambling product, here is how to go about it.
How well does a fully approved gambling campaign perform?
If you're skeptical and still contemplating whether getting a written legal opinion for a gambling product is worth it, then you should take a look at our next case study. Here we show the mouth-watering results that are achievable when one goes through this arduous albeit extremely rewarding process.
After getting your approval, our team of experts at Zero Penny will help you run high-converting Facebook ads for your business. Our team not only helps you run high converting Facebook ads, but they can also put you through the various processes that go into getting written approval for your gambling business.
If you're still in doubt on how to get approved from Facebook to run gambling ads, reach out to us for more clarifications.
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