Creative Google Ads For IPTV Business In A Budget: $15/day Or Less
There is no faster and cheaper way to launch an IPTV business than using Google Ads.
Creatives, copy & Keywords used at the end of the post
Digital advertising is arguably the best way of drawing more people to your business. When it comes to digital advertising, you'll probably have a plethora of platforms where you get to advertise your business. Speaking of platforms, you need to consider using Facebook Ads or Google Ads.
The results you generate from these platforms are largely independent of your industry, but they're somewhat dependent on your skills — how well you can optimize your ad creative and copy.
Recently, the team at 0penny helped a client who is in the Internet Protocol television (IPTV) industry to generate lots of sign-ups for their services. In this guide, you'd discover the process used in generating such results, and how you use the same strategy to generate more leads and sign-ups for your business.
About The Client
Nowadays, people don't need specific devices like Television to view some visual content. By merely using smart devices like tablets, television, or mobile devices, they get to stream any content of their choice via an OTT/IPTV streaming platform. When it comes to streaming platforms, Roomba TV is one of the best — and they deliver over 500 TB of streaming content per month.
As a company with a large collection of HD channels, and an easy user interface, Roomba TV provides services across the USA, Latin America, Canada, and the UK region.
The best part...
The streaming service comes with three pricing plans — and customers get to opt for the one that fits their needs.
Having a reliable streaming service is one thing while attracting customers to your services is another thing. And as a company that has never advertised a business, Roomba TV struggles with the latter.
Businesses that are new to digital marketing tend to have some level of skepticism — and Roomba TV is no exception. The company has not used Google Ads before, and that's not entirely its fault. After all, it's a new business that desires to penetrate the industry.
As a new business, one of its major objectives is to generate its first sales — and the lack of ad accounts and sales tracking system will likely cause some problems.
Generating sales without a robust sales tracking system, and ad accounts will most likely be an issue. After all, these are the structures that pretty much make up the sales-generating system.
For clarity, all sales at Roomba TV take place on a third-party platform — and that's not a good thing!
Why? Because a third-party platform translates to a lack of control over your system. And there are times when these platforms get to shoot you out of their platform for no good reason.
Just like other streaming services, Roomba TV comes with some free trials. These free trials pose some serious concerns for the company. And the primary concern is if customers who opt for the free trials will sign up for the paid services. Not everyone that opts for the free services will convert into loyal paying customers. Some potential customers are bent on taking advantage of the streaming platform, and that's a worthy concern.
Moving on, the team at Roomba TV was skeptical of implementing tracking on their websites. They believed that any tracking could potentially interfere with the website code. And if the website code is interfered with, or worse, broken, then there would be a halt in the normal function of the website.
A disruption in the normal function of a streaming service website spell doom.
By now, you probably know that digital advertising platforms like Facebook don't allow IPTV ads, and that poses some problems for Roomba TV. The team at Roomba TV thought that they would face the same issue when it comes to running Google Ads.
Managing the campaigns of Roomba TV wasn't smooth sailing. Here are some challenges encountered during the process.
Roomba TV did not provide any assets for the marketing team at 0penny. Imagine running high-converting Google Ads without any assets — that's practically impossible!
Furthermore, when it comes to developing the ad assets and creatives like headlines, descriptions, graphics, and some vital things needed for the ad, there is a high chance of running into some copyright issues. And that's not a good position to be in.
Finally, the client was on a low budget. Yes, having a low budget poses some challenges, and it could potentially lead to the campaign underperforming, but there are ways of going around it — and here are the solutions to these challenges.
Since there were no ad assets and creatives, 0penny opted for their in-house producers and designers for the creation of the creatives. The creatives include videos and images. Also, the concern about whether Google allowed IPTV ads was somewhat unnecessary.
Unlike Facebook, IPTV is allowed by Google. And if the marketers have good skills, they'd pretty much generate enough traffic and leads using Google Ads. Since IPTV is allowed by Google, the team at 0penny urged the client to focus on the Google platform. After all, Google offers a free avenue to advertise the business without any form of restrictions.
Contrary to popular belief, you don't need a large number of funds to run a profitable campaign. That's not to say the large fund is not important — far from it! Having a large fund is quite necessary. But if you're on a budget, that's fine. There are ways of generating good results without breaking the bank. And that involves using the ad budget judiciously.
To use the ad budget judiciously, you've got to be quick in allocating funds to high-performing ads while ads that are not performing well should be shut down.
It shouldn't end with judiciously using ad budget. The client had to track the campaign — and that's where the team at 0penny offered some good advice. The team at Roomba TV was shown how to implement tracking without disrupting the website codes. And one way of doing that is by using plugins.
The team at 0penny had to come up with some easy-to-use plugins. And one of these plugins has to be inserted in such a way that tracks customers on the website without disrupting the site.
When it came to converting customers who signed up for the free trials into paid users, 0penny achieved that by properly framing the ads. Speaking of framing ads, high-intent keywords were used and the ad highlighted the quality of services offered by the client.
Here is the process followed to achieve these results.
0penny is made of some veteran team of marketers. As such, they have some previous experience when it comes to running IPTV ads. These experiences came in handy — and they helped in avoiding some pitfalls during the campaign.
To get the most out of the campaign, 0penny opted for both search ads and display ads. Search ads are of the essence because they help connect the client to customers who are more likely to become loyal paying customers. These are people who are actively in search of streaming platforms to subscribe to. And when presented with Roomba TV, they didn't hesitate before jumping on the offer.
On the other hand, display ads helped positioned Roomba TV on relevant websites where their customer avatar is more likely to visit.
During the duration of the campaign, these two ad types (search and display ads) were used to draw customers to the business.
Moving on, the keywords had to be repeatedly analyzed. This way, the team monitoring the campaigns had to focus on keywords that are performing well. And that is typically done by regularly updating the ad copies.
Multiple campaign objectives were tried — and that includes the traffic and conversions objectives. The primary objective is to figure out the campaign objective that performed well. Unexpectedly, the traffic objective outperformed the conversion objectives.
Campaign optimization is an unending process — and new campaigns and copies were repeatedly tested until the desired result was generated.
“0penny is great, they manage my Google/FB ads and they know how to do it properly. Top notch service. Recommended.” - Nick, RoombaTV Owner
Creatives, copy & Keywords used, at the end of the post
Grow Your IPTV Business Using Google Ads
To generate loyal paying customers for your IPTV business, you need to have:
a top-notch service offering
a reliable way of driving customers to the business.
Having top-notch service offerings can be handled in-house. That's where you need services that offer solutions to the needs of your customers. When it comes to driving customers to the business, you've got to consider digital ads like Google ads — and that's where a team of veteran marketers like 0penny comes in.
0penny uses digital advertising to position your business in front of your target audience. This way, you get to drive more customers in less time. If you desire to grow your business, you may consider reaching out to the team via WhatsApp, Telegram, or Skype.