Lead-broker's business shoots to the moon with 100,000+ leads [Facebook Ads]
A Cheat Code for Affiliate & Digital Marketers
About the Client - Lead Broker
Every Facebook campaign is different, and since the team at 0penny has helped the client manage a previous Facebook campaign before, the client trusted 0-Penny with managing another campaign, this time upgrading the package & the budget employed.
For the second campaign, the client desired to generate sweepstakes leads. And the primary objective of the client was to sell these leads to brokers.
Sounds easy, right? Well, it wasn't easy — and these are some of the problems encountered while setting up and managing the campaign for the client.
The Problem - Facebook Policy & Cost
Facebook does not allow Sweepstakes ads on their platform. But that shouldn't be an issue. With the team at 0penny, the campaign was launched successfully without much interruption from Facebook.
A Lead broker is only profitable if the cost of operations (budget + our fee) is less than the selling price of the leads.
When it comes to the CPA Networks at Business of Apps, the payment is between $5 to $12 per lead — and that poses a problem.
Since the payment is somewhat low, the CPA from Facebook has to be lower. If not, the client may end up not generating any profit — and that's not good for business.
Aside from these problems, here are some challenges that were encountered during the process.
The Challenges - No Accounts Bans & Low CPA
The first challenge is setting up a low CPA campaign on Facebook. It's not rocket science. If one of the objectives is to help the client generate sweepstakes leads while generating profit at the same time, then setting up a low CPA campaign is the way to go.
The team had to identify who the audience was and optimize the ad targeting so the right people could see it. If the right cards are played, then generating quality leads will not be an issue.
Moving on, the team had to figure out a way to keep the ad account running without bans. Yes, running sweepstakes leads is against Facebook terms of service — and keeping the account running without bans was a major challenge.
Well, here are the solutions to the various challenges encountered by the team.
The Solution - The Right Way to Maintain Ad Accounts & Cleverly Crafting Content
Through our Concierge Services, we offer running of ads in our accounts. We follow a diligent process that ensures the longevity of the ad accounts while spending at scale.
The team also had to carefully create ad copy and creatives that comply with Facebook's terms of service. Facebook ads that don't comply with the platform's terms of service are likely to be pulled down and disabled.
Here are the various processes used to achieve these solutions.
Generating quality leads doesn't always equate to building sleek landing pages. Yes, you don't need a landing page to generate leads on Facebook. Instead of landing pages, the team at 0penny opted for Facebook lead forms — and it did not fail when it comes to the quality of leads generated.
Speaking of leads generated, the phone numbers and email addresses of potential customers were gathered using Facebook lead forms, and this contact information was immediately sent to the clients using Customer Relationship Management (CRM) tools and Google Sheets.
Finally, changes made to the campaign were tied to the feedback gotten from the client. And the client had to also get feedback from the broker. Speaking of feedback, the major changes were switching countries for the campaign and updating the budget.
Before diving into the results, here are ways of finding lead brokers/CPA networks and selling leads to them.
How to find lead brokers/CPA networks and sell leads to them
Let's say you've got some leads to sell, all you've got to do is take a close look at search engine platforms. Next, you've got to advertise your leads in major trade publications that are in your industry.
After identifying lead brokers, you've got to negotiate the deal — and that's where you've got to put in some work. What is the selling price in your industry, and at what price are you comfortable? Answers to these give you a clue on where to put your price benchmark at.
Generating leads for sweepstakes is easy, but you've got to add some creativity to get things off the ground. By merely taking the right approach, you'd easily avoid account bans and other forms of restrictions from Facebook.
The best part...
You get to generate hundreds of thousands of leads while making lots of profit at the same time. And if you're a newbie in the digital marketing industry, it would be interesting to know that these kinds of results can be generated for different kinds of digital products.
Reach out to the team at 0penny to discover ways of growing your business using high converting Facebook ads.