1800+ Signups, $1+ Cost, and Strong FTDs - The Edge Every Casino Needs
Turning Signups into Depositors
Client Overview
Our client, a prominent online casino operator, aimed to significantly increase the number of first-time depositors (FTDs). In a highly competitive online gaming market saturated with similar games and promotions, the client sought a unique approach to effectively attract and convert new players.
Campaign Objective
In the hyper-competitive world of online casinos, standing out is crucial. This case study reveals how a strategic approach to player acquisition—through unique ad creatives, optimized landing pages, and deep industry understanding—can give casino owners and affiliates a significant edge. The campaign goal was clear: maximize the conversion of new sign-ups into active first-time depositors using strategically created image-based advertisements on Meta platforms while navigating strict industry regulations.
Approach
Client’s Unique Positioning:
The client's ability to differentiate themselves through their website was a key factor in the campaign's success. Their standout offers and bonus structures were crucial in attracting and retaining new players. By promoting a compelling bonus system that set them apart from the competition, the website contributed significantly to higher first-time depositor rates.
Innovative Use of Image Ads:
Our campaign strategically utilized engaging static images despite industry assumptions favouring video ads. These images showcased authentic gameplay and compelling moments of winning from the client’s casino, vividly communicating the excitement and rewards players could experience.
Landing Page Strategy:
Instead of directing traffic to a dedicated registration page, we sent users to the homepage, ensuring they could fully explore the platform’s offerings. This allowed players to engage with the casino’s unique features and promotions before committing to sign up, leading to a higher quality of conversions.
Tailored Promotional Offers:
To differentiate our client's offerings, we introduced exclusive bonus incentives targeting new users. These incentives were prominently highlighted in the ad creatives and the associated landing pages.
Challenges Overcome
- Selecting the most effective landing page to enhance conversion rates.
- Ensuring compliance with Meta's rigorous gambling advertising policies.
- Addressing and overcoming scepticism regarding the effectiveness of static images compared to video advertisements.
Key Results
Below is a breakdown of key internal performance indicators (KPIs) that reflect how we optimized the campaign. These are metrics that we, as an agency, had direct control over to ensure the most effective ad performance:
These KPIs highlight how we structured and optimized the campaign to drive high-quality traffic to the client's website. While we do not control on-site conversion rates, our ability to generate high-engagement, cost-efficient traffic played a crucial role in the campaign’s success.
Early Results & Scaling Decision
During the first few weeks of the campaign, we received direct feedback from the client confirming that signups were successfully converting into FTDs. The screenshot below shows a message from the client acknowledging the incoming FTDs from our Meta campaign:
Client Feedback
- Achieved a conversion of 284 first-time depositors from 505 total sign-ups, representing an impressive FTD conversion rate of approximately 56.2%, far exceeding the industry benchmark of 2–4%.
- Demonstrated that static image ads can achieve high user engagement and conversion, challenging prevailing industry assumptions.
- Increased overall client ROI through targeted incentives and optimized user journeys.
Insights Gained
Navigating Regulatory Compliance:
We avoided regulatory complications by rigorously adhering to Meta’s strict advertising guidelines. This involved precise geo-targeting, age restrictions, and proactive compliance management throughout the campaign.
Key Success Factors
- High Conversion Rate: A substantial increase in converting sign-ups into FTDs was achieved.
- Strategic Image Ads: Successfully leveraged image-based advertising to deliver robust performance.
- Client Satisfaction: Enhanced client satisfaction through measurable results, significantly exceeding initial expectations.
Conclusion
By strategically deploying image-based advertisements, customized promotional offers, and rigorous compliance management, we effectively transformed new sign-ups into active depositors at a rate significantly surpassing industry averages. This case study underscores our agency's capability to drive exceptional results through creative innovation and strategic execution in the online casino marketing domain.
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