Generating 290+ Sales for a Woman Wellness & Health Business

Discover Simple Facebook Ad Strategies to Help Your Business Grow

Speaking of profitable Facebook Ads, India's first MADE SAFE Certified Pad, Azah, generated over 290 sales by running a campaign.

About the Company

The female cycle comes with its highs and lows — and the lows include rashes that appear after the use of sanitary pads. But the rashes can be tackled by using a period and wellness product that work — and that's where Azah comes into play.

Azah is an Indian company that produces certified pads for women. Their products are designed to give comfort to the female's body. And one of their reputable products is the SAFE Certified Pad which has been tested to be free from harmful chemicals by Safe Cosmetics Australia.

Aside from the sanitary pads, the company produces other quality products like Azah Organic Panty Liners, Azah Ultra-Absorbent XXXL/Maternity Pads, Azah Menstrual Cup, Azah Period Panties, and other health products for women.

Generating results for the company was not easy. Here are some problems encountered during the process.

The Problem

The company had multiple products — but only one was generating all the sales. That's not to say that the other products were not good. They're good products, but they're not making sales.

To solve these problems, here are some challenges encountered along the way.

Our Challenge

First off, the costs of the product are low. Yes, products worth around $6 is quite low. To some extent, when a product is priced low, profits will be thrown away. 

Don't get it twisted — low-cost products are good. After all, when the prices are low, you'll much likely have more demand. On the flip side, pricing your products low will likely reduce the profit generated.

Moving on, there are already established and legendary brands in the industry — and Whisper is one of such brands. 

Aside from having a great product, you've got to come up with compelling ads to match the fierce competition.

There was also a need to generate more sales for other products. Sales generated for the sanitary pads are all good — but that won't cut it for a company that wants to quickly raise some funds and maximize sales. To get things going, there's a need to generate sales for other products aside from the sanitary pads.

To tackle these challenges, a couple of things were to be put in place.

The Solution

Pushing the main product to new and existing customers was the best possible action to take. Another advantage that comes with it is the product is a recurring expense for women. Since a good number of existing customers will buy the product every month, a certain amount is guaranteed in sales. The guaranteed amount coupled with the sales that roll in from new customers pretty much makes the whole process more profitable.

Also, there was a need to cross-sell existing buyers with other products using retargeting campaigns.

But why other buyers?

Well, existing customers have an already established relationship with the brand. There is no need to put in the groundwork when it comes to building trust among them — the trust factor is already established, and selling to these customer segments will be much easier.

Here's what you need to know about the process.

Our Process

Well, there is always something to learn from history. In this case, previous campaigns count for history — and by merely studying previous campaigns, you'd get a feel for what's working and what's not.

All that was done is optimize the campaign, and make the relevant changes.

Furthermore, the team at 0penny used their creatives in addition to the creatives from Azah. Aside from having a mix of two high-quality creatives, the creatives from Azah were incorporated for social proof.

After the system has been set in place, it was tested, and compelling retargeting campaigns were added to the mix.

Results

Conclusion

Generating over 290 sales for your business is possible — and it can be done for any type of business, both physical and online business. All you've got to do is hire the right team to help you run converting Facebook campaign.

The team at 0penny accommodates business owners with different budgets. Regardless of where your ad budget falls, you're sure of generating substantial results from it.

Now you've seen how to revamp a business using Facebook marketing, what business are you struggling with, and how can the team of experts at 0penny help you out?

Thanks

-Prakhar (support@prakhargupta.net)

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