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Total spent was $12915

Total product sold was 320

Product Price is $20

Now what they earn is 320*20 = $6400

How is this profitable Ads with 108% ROI

🤔🤔🤔🤔

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Facebook doesn't attribute all the sales on its dashboard due to the new iOS14 requirements (as mentioned in the case study). We use first-party data to corroborate all sales from Facebook.

This would be a good place to learn about this phenomenon: https://en-gb.facebook.com/business/help/126789292407737

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