How to Double Your Sales This Valentine
Get a piece of the planned $2.2bn Valentine's day spending
Valentine is much more than a day — it's an industry! Yes, with the total expected consumer spending of $23.9bn in the United States, you'd agree that Valentine's day is a time of great sales.
Even if you manage a candy shop, you can get a piece of the planned $2.2bn Valentine's day spending on candy.
As a business owner, if you're not planning on running some sales or driving some eyeballs to your brand, then you'd be leaving money on the table — and that's not good for business.
Now here's where Facebook Ads come into play.
Running Facebook ads is not enough. You must learn how to run high converting campaigns. If not, you'd end up with underperforming campaigns, and that's not a good place to be.
However, with a budget of $5k+ to $20k+, you can join businesses that generate $100,00+ in revenue.
Sceptical? Well, it's all possible!
By merely playing the right cards, you'd discover that Valentine is a day for good business.
Before diving into how to generate sales using Facebook ads, here are the top products to sell for men and women during valentine.
Top four products to sell for men and women
Who doesn’t love some spicy candies? It's one of the best ways of expressing love to your loved ones. Aside from the feel-good feeling you get from giving candies to your loved ones. It's also a viable product to sell on Valentine's day — and it's backed up by some stats.
With over $2.2 bn expected to be spent on candy in the United States alone, opening a candy shop doesn't sound bad.
This is a no brainer — clothing sells any day, every day. All you need is the right team to help you increase the turnover of your clothing brand.
Anyone would love to get some good clothing from their special one. Your job is to show them how to get such clothing — and you can showcase some quality wear by merely running targeted ads to fashionistas or regular folks who are interested in quality wear.
If you've got good clothing, then you'd have no problem selling it.
Gift cards and flowers never get old. Yes, it's simple — but it goes a long way to communicating what's in your heart.
If you're a seller, you're sure of selling out your stock. Maybe it's time to add more gift cards (and flowers) ahead of the valentine sale.
There's no better way of sharing some level of intimacy than an evening out. Yes, it's just in the evening, but couples across the globe are always having some evening out during valentine. All you've got to do is to provide some comfortable space. Also, you can buy some fun gadgets for couples with kids.
Now you know the top four products to sell for men and women, here's how Facebook come into play.
How to sell valentine products using Facebook ads
In this section, you'll see a brief overview of how to sell valentine products using Facebook ads. If you need a detailed guideline, then you've got to study the A-Z funnel of a GIGANTIC $1.8 million revenue-generating Facebook campaign.
Here are some tips to sell with Facebook ads for Valentine's day.
One of the advantages of Facebook ads is that you get to narrow down your targeting options and target the exact people you want. Your job is to make good use of it.
Here are some tips for modifying your targeting options for Valentine's day.
Relationship status: You've got to target people who are in relationships. It could be married couples, men and women who are in a relationship, or single girls looking to buy some valentine's gift for their special one.
Gender: You should try targeting one set of ads to women, and another to men. If you've got a good budget, you should try creating different ad sets for girlfriends, boyfriends, wives, and husbands.
Here's the thing, the more specific your ads are, the more they have a personal feel — and it could lead to better ads performance in the long run.
Age: You want to focus on age groups that would be interested in your ads. Yes, there is no need to show some products to 20-year-olds who may not be interested in them.
Remarketing: If you've got some ad campaigns running, that's good — and you should consider using the data moving forward. You can opt to update ads, or merely modify your targeting options.
It's not early, and it's not late to start running your ads. A whopping 40% of all valentine sales are made the week before Valentine's day. Yes, it's neither too early nor too late to start your sales.
Offer a discount
If you're up for it, you should consider creating a coupon code for your Valentine’s Day sale. Coupons help turn eyeballs into loyal customers. The coupon could be free shipping, a gift, or a flat discount across all products in your store.
Embrace the colours
One of the ways of capturing eyeballs is to embrace the colour scheme that fits right into the holiday session. The red or pink colour reminds people of February 14th. But the colours should be compatible with your brand colours.
If you're sceptical of the results, try A/B testing two ad images, and see the results. You can use the ad image that generates the most results.
However, if you're unsure of how to generate the best results, then you should try using the experts at OPenny.
Here's how to start...
How to skyrocket your sales using the experts at OPenny (and also upselling your services)
Having delivered great results for business owners who manage eCommerce stores, a T-Shirt Company, Mexico's Top Amazon Sellers, and other business owners across various industries, 0penny is your best shot.
Yes, with as little as a $5k+ ad budget, the team of experts will help you maximize your Facebook ads.
Here's how they cash in $100,000+ in revenue for Black Friday. You see, generating whooping results during holiday sales should be a breeze — and you achieve massive results by merely working with the team at 0penny.
Valentine is here — and it's time to empty your product stocks.
You can start by reaching out to 0penny.